THE Tymson Lazar reading outlines the role of internal communications within an organisation. This builds upon previous learninig about PR, in that my assumption was that internal communication was more part of HR management, when it is actually a PR practice, just with a different (internal) 'public' being targeted. The chapter emphasises the need to maintain quality relationships between all members of staff, and across each tier of the organisation. There are various means, techniques, and communication channels used to achieve this, outlined in the text including memos, newsletters, and social and business related events. It emphasises strategic planning in this maintenance of relationships, rather than just sending out messages at random. I found this reading pretty interesting as it demonstrates how PR is applied practically within an organisation and a is a welcome break from theory.
The Career FAQ's reading focussed on the individual careers of a number of PR professionals across a variety of fields and organisations. This ranged from those just starting out, to those in mid-level management positions, and directors/managers. Positions included PR consultant, account manager, communications consultant, national sales and marketing manager, media advisor, and assisting director, media and PR. Some jobs are less glamorous than others, emphasised by Melissa Sawyer’s assertion that her work is well short of glamorous and entails ‘four hours sleep a night, dial-up internet, dirt, mud...’ I found some comments interesting such as those regarding the (not necessarily monetary or lifestyle) rewards of working for a NPO and the fact that causes are much easier to fight for and endorse if you are passionate about it.
In summary, the key points in learnt from this week’s reading involve insights into PR as applied in the real world through the job descriptions in Career FAQ’s, and the importance and implementation of Internal communications within an organisation.
2 comments:
After reading your week's blog I would say that I had a similar idea to you that internal communication was more of a HR management rather than an actual PR practice. It never really occured to me to delve deeper to understand this until reading your point.
Going on to a further point about the overall emphasis on maintaining a quality relationship between staff and organisation members. I would believe that over all career fields this would be seen as common sense and fairly straight forward, you wouldn't think a whole chapter would tell anyone what they should already know in order to maintain a certain level of equality and order in the workplace.
yeah agreed it does seem a bit unnecessary that such a big chunk was devoted to this
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