Foregrounded in the Johnston Zawawi reading, is the importance of the relationship between PR practitioners and the media. This relationship is two-way and just as PR people provide information for journalists etc. so too does the media provide information to the PR profession, and it is very important to remember this. The chapter is broken down into sub-headings which detail areas such as targeting your audience, the newsroom heirarchy, and the media tools available to PR people (media releases, media kits, feature articles, fact sheets). This chapter has been esecially helpful to me, and builds on my previous learning in PR, as my debate topic concerns media relations for the affirmative side, and it is clear from this reading that media relations is a huge part of the profession.
The Oral presentation reading outlined some key points and strategies for delivering an effective presentation. The emphasis was on strategic planning, and self-evaluation, which of course overlaps with what we have been taught concerning the PR industry itself. Some points I found useful were those concerned with combating nerves, whcih suggested early preparation, visual aids to direct the gaze of your audience away from yourself, keeping them engaged, and varous relaxation techniques.
'Speaking as Part of a Group,' emphasises the importance of teamwork. It outlines different ways to choose the right group, prepare, and share the load evenly. It provides a step-by-step instruction of how to prepare a group project and will be immensely helpful in preparing for the upcoming debate.
In summary, the key points i learnt from this weeks readings were:
- The importance of positive, two-way media relations in the indusrty
- The need to use another PR tactic, strategy and preparation when planning a presentation
- The overall specfic structure needed to successfully prepare a group presentation.
2 comments:
I agree with your point regarding the importance of building a strong rapport with journalists. The two-way communication channel is just so vital in achieving effective media relations -needless to say a strong relationship can really assist with future prospects.
I too, found it quite interesting to discover the different levels of hierarchy within the newsroom. It was especially intriguing to see that certain journalists can help pin point and effectively communicate with target markets.
yeah its continually drummed into us the need to build and maintain strong two way relationships with journalists...i guess its one to remember
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